The biggest challenge for many people who want to save on their house and furniture is that it costs too much, said Chris Smith, chief executive of furniture retailer Ikea.
He said that he and his company had been tracking the prices of all the King furniture since January.
“When you look at our data, we’re always trying to save,” he said.
“We’re not making the best choices, but we’re making the right ones.
The good news is, you can save a lot.”
Ikea’s research found that average prices for King furniture were $2,800 and $3,200, respectively, with most of the higher-end models costing more than $3.
And Ikea also found that a large majority of furniture was available for free, even if it cost more than its competitors.
“The truth is, it’s a challenge,” Smith said.
Ikea, like many retailers, has focused on lowering its costs to get the furniture it sells to customers.
But Smith said that even as the company has reduced prices, its overall costs have not fallen.
Ikeas pricing, for example, for the $3 million and $4 million King furniture sets has been cut in half, Smith said, and the company is now offering the furniture for as low as $800.
The company said in a statement that its pricing was driven by the fact that it had no need to spend money to make sure that it was making the furniture at the right price.
In other words, if it is costing $3M for the king furniture set, Ikeas customers can get the set for $800 with no extra expense.
The furniture company said that it would be working with its customers to lower prices and that it hoped to offer free-of-charge furniture for years to come.